Maria's PR Tips
Curate Your Digital Space
recent posts
- When Being Good at Your Job Isn’t Enough: Claudius and the PR Problem of Optics
- When Your Audience Isn’t Your Audience: Elagabalus and the PR Problem of Demographics
- Crisis PR and the Power of Reinvention: What Brands Can Learn From Emperor Augustus
- When Personalities Become Products: The PR Problem with ‘Main Character’ Energy
- Controlled Transparency: How to Be Vulnerable Online Without Losing Yourself
Category: Uncategorized
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Image source: Pinterest If Elagabalus showed us what happens when you target the wrong audience, then Claudius shows us something even more frustrating: Sometimes your audience doesn’t want authenticity. Continuing our series on Roman PR techniques… let’s talk about how Claudius accidentally became the case study for “excellent product, shallow market.” 👥 Authenticity Only Works…
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Image source: Pinterest FUN FACT😮✨: The “Augustus of Primaporta” (the image shown above) is one of the most famous examples of ancient catfishing! An older emperor still needing to appear strong and capable to his people through statues, times never change huh? In PR, we talk about image, how it forms, how it fractures, and…
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Image source: Pinterest There’s a fine line between honesty and oversharing, one that’s gotten blurrier in the age of digital intimacy. From “Get Ready With Me” grief confessions to tearful TikTok car rants, we’re living in a time when vulnerability gets engagement. But where do we draw the line between authenticity and exposure? This post…
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Image source: Pinterest Once upon a time, brand strategy was just about slogans, color palettes, and a nice headshot. But in 2025, building a brand feels less like constructing a billboard, and more like writing a novel. Because let’s be honest: every strong brand is a story.And every good PR strategist? A world-builder in disguise.…
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In a world obsessed with perfect grids, dreamy filters, and Pinterest-worthy vibes, “aesthetic” can feel like the price of admission to being seen. The clean, curated version of our lives is easier to digest. It says, “I’ve got it together. I’m safe to look at.” But what happens when that polish starts to smother the…