Maria's PR Tips

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Every few months, social media feels like it’s breaking again. One week the algorithm wants 7-second Reels, the next, it rewards 3-minute storytelling. Then someone swears “posting at 11:03 AM on Thursdays” is the secret sauce.

But here’s the truth: no matter how much the algorithm changes, strategy still wins.

🌐 The Illusion of Control
We talk about “beating” the algorithm like it’s a dragon guarding our audience. But according to Sprinklr’s 2025 report on how social media algorithms work, algorithms don’t actually favor luck, they favor behavior. They amplify consistency, engagement, and clear audience signals. If your content regularly earns watch-time and conversation, it’s not luck, it’s the system doing what it’s built to do.

🎯 Beyond the Algorithm
The American Marketing Association Baltimore put it simply: virality isn’t a strategy. Sustainable success comes from identity, not chance. Brands that know who they’re talking to and why they’re posting outlast those who chase every new format or sound trend. The smartest marketers aren’t asking, “What does the algorithm want?” They’re asking, “What does my audience value?”

⚠️ When the Rules Change
Of course, algorithm updates can cause chaos. PR News Online notes that when major shifts happen, rigid strategies tend to crack. Those who treat each post as part of a broader communications plan, however, can pivot without losing their tone or message. Strategy isn’t about resisting change, it’s about adapting with purpose.

🤝 Community Is the Real Algorithm
PracticalEcommerce argues that engagement rooted in community will always outperform algorithm hacks. In other words, if you build relationships, your audience will carry your content further than any platform tweak could.

✨ So, What’s the Real Formula?
Here’s my take:

• Consistency beats coincidence.
• Purpose beats panic.
• People beat platforms.

Don’t chase the algorithm, study your audience, craft a story worth following.
Because strategy, the kind that listens, learns, and evolves, outlasts every update.

💬 Your Turn
What’s one “algorithm myth” you’ve stopped believing?
Share it in the comments or tag me, I’ll feature my favorite insights in next week’s post.